Project: Branding, stationery and signage

Client: The Parlour

Project Information:A great hairstylist and friend, Asha Labreche, was opening her new salon in Gastown and asked me to develop an identity package for her. The stylish space she’s designed was a huge inspiration and I was also in love with the name. The design was meant to reflect the retro look of the salon but with a modern twist.
Check out the gorgeous photos on her website http://theparlour.org/

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Project: Textile Designs

Client: Personal

Project Information: A real passion for me. I have been developing textile prints, many of them for Spoonflower contests. Ideally each of my designs would contain a hand drawn element, like “Sputnik Blanket” (top)

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Project: T-shirt Designs

Client: Contest for Modern Amusement

Project Information: In 2009, I submitted some designs for a contest hosted by Holt Renfrew. The final winner was local talent Adam Lupton.

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Project: Packaging Design

Client: emBRAce www.iloveembrace.com

Project Information: A client that I have worked with for years – originally on Tonic Apparel work – asked me to update the packaging on 3 innovative products.

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Project: Print Development & Spec Sheets

Client: Private Label Lingerie Company

Project Information: Developed prints & spec sheets to be printed on silk charmeuse. Oversaw strike-offs as samples returned from Asia.

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Project: Print Development & Spec Sheets

Client: Private Label Lingerie Company

Project Information: Developed prints & spec sheets to be printed on spandex mesh. Oversaw strike-offs as samples returned from Asia.

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Project: Illustration for Spring/Summer 2010

Client: Sweet Chemise (Tension Clothing)

Project Information: Developed illustrations around “Hollywood” theme. Designs were then applied to Sweet Chemise website. Original sketches of women by Joyce Ma.

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Project: Catalog Production Design

Client: HT Naturals

Project Information: Worked with HT Naturals to build out catalog for Fall ‘09. Photography by Angela Fama.

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Project: Art Direction + Design of website

Client: Chai Designs

Project Information:Designed and coded a website to showcase a line of locally designed clothes that are ethically made in India. Click on image above to view site.

Project: Seasonal Lookbook Design

Client: Bootlegger

Project Information: Designed, planned and produced a book to be sent to the company (associates and head office) as a concise overview of the season. In the fall, we changed the format, increased the budget and sent it to Bootlegger’s top customers as well.

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