Project: Branding, stationery and signage

Client: The Parlour

Project Information:A great hairstylist and friend, Asha Labreche, was opening her new salon in Gastown and asked me to develop an identity package for her. The stylish space she’s designed was a huge inspiration and I was also in love with the name. The design was meant to reflect the retro look of the salon but with a modern twist.
Check out the gorgeous photos on her website http://theparlour.org/

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Project: Illustration for Spring/Summer 2010

Client: Sweet Chemise (Tension Clothing)

Project Information: Developed illustrations around “Hollywood” theme. Designs were then applied to Sweet Chemise website. Original sketches of women by Joyce Ma.

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Project: Catalog Production Design

Client: HT Naturals

Project Information: Worked with HT Naturals to build out catalog for Fall ‘09. Photography by Angela Fama.

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Project: Art Direction + Design of website

Client: Chai Designs

Project Information:Designed and coded a website to showcase a line of locally designed clothes that are ethically made in India. Click on image above to view site.

Project: Seasonal Lookbook Design

Client: Bootlegger

Project Information: Designed, planned and produced a book to be sent to the company (associates and head office) as a concise overview of the season. In the fall, we changed the format, increased the budget and sent it to Bootlegger’s top customers as well.

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Project: Brand Book Design

Client: Bootlegger

Project Information: Designed a book to encapsulate Bootlegger Brand. It was given out to associates at an annual brand conference.

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Project: Hangtag + Label Design

Client: Variety

Project Information: Designed hangtags and labels for a variety of clients.

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Project: Art Direction + Design of catalogs

Client: Suntech Optics

Project Information:While working in-house for Suntech Optics, I designed up to 7 catalogs a year (Suntec, Infokus , Maxx, Core Brands, Mac and Jac, Kensie). The folder was a tool that I designed for our sales team to showcase the whole package.

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Project: Promotion Sticker Design

Client: Ryders Eyewear

Project Information: Developing concepts for identities. Clockwise rom top left – personal logo, Glow Wellness Center, Ona Clothing Boutique, the Innovatory (a business center in London), Lumi Clothing Showroom (in London).